The War Amps

School Project, Branding, Print and Web Design

The War Amps is the largest charity organization dedicated to amputees in Canada. This rebrand would give The War Amps a a more cohesive, consistent, and memorable visual identity, using bold typography and bright colors represent the strength of amputees.

Logo comparison Logo comparison
new logo on grid
The War Amps has a key tag program that helps return lost keys to their owners for free. It is their largest source of revenue so it would make a great campaign item. The simple concept of the ad campaign is that by helping amputees, you also protect your keys.