For our first Frog Con event, we decided to go with the theme "kidcore" - a style which is a throwback to things reminiscent of childhood, such as primary colours and toys. With a bright colour scheme and playful illustrations, we wanted the first Frog Con to feel lively and exciting. The initial logo concept was made by our exec Lucie (@seadaddle) and I refined it to be consistent with Frog Cult branding.
Our featured artist krispy illustrated these perfect icons for the website.
Using Shopify as our host, we designed a website so all our attendees could easily access the different parts of the convention. With custom coding, we were able to bring the Frog Con 2021 brand to life and create exciting content for everyone. Check it out here!
Frog Con Merch
The merchandise designs were a collaborative effort between our exec team and featured artists. 50% of profits went to charity and other 50% to the artists to made the designs. I was in charge of the official Frog Con 2021 designs.
Social Media
The have a succesful event, we needed it to market it well, which was mainly through social media as well as emails. We started promoting and inviting artists to the event many months before it was held.
